Mmmm, Fresh Potatoes
I scanned this lovely full page advertisement from my current National Geographic. I probably violated half a dozen copyright laws by doing so. Isn't that an idyllic scene, everyone out in the lovely air, gently hand picking potatoes and placing them lovingly in wooden baskets?
Except potatoes don't grow on bushes, or even exactly on the vines. And you don't harvest them when the plants are blooming. You wait until the plants die down and then dig up the tubers out of the dirt.
This ad makes me nuts. It doesn't bother my husband at all. I think I have a problem. I may need professional help.
It just makes me crazy. No wonder kids are confused about where their food comes from. Even potato chip ad execs don't know where potatoes come from.
Labels: signs of the times
posted by Leslie @ 12:44 PM
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Well that's just too funny. I probably saw that ad & didn't even notice what was being advertised, much less the inconsistencies contained in the ad. I wondered if anyone else had been so observant and found the ad was created by Juniper Park, as sub of BBDO Toronto. Here is an article on the ad campaign:http://www.photoserve.com/photoserve/headlines/article_display.jsp?vnu_content_id=1003712446
Perhaps the product being harvested is actually the potato for the Italian Rosemary & Herb chip?
I'm afraid that the ad still won't convince me to eat junk food. (Although I want to...)
You total sleuth! You're amazing. From the campaign blurb:
"In storybook scenarios, we see farmers playing baseball with the potatoes, and a farmer lovingly tending to a chip bag attached to a corn plant."
Oh.
So it's *supposed* to be fantasyland stuff.
I do need professional help.
I think I'll go drown my sorrow incompetent self in a bag of healthy chips.
This reminds me of the Simply Orange tv ad. They show the orange tree with blossoms and big, full grown oranges on the tree at the same time. Taking a bit of creative license, I guess.
Tater, I don't know why the "creative license" flew all over me. I know that ice cream in photographs is fake (real ice cream would melt under the lights). Lots of advertising stuff is fake. I guess I just saw this as misleading rather than fantastical. I need to lighten up :)
I distinctly remember voting for you at the family gathering at Christmas...you were elected to keep an eye on National Geographic this year. Your responsibilities included checking and reporting on inaccurate or misleading photos.
Good work!
Bill R
No, I agree with you. It's not obvious enough to be 'fantasy' it's just stupid. (tell us how you really feel...)
What are the plants in the photo - strawberries?
-C
I'm with the previous person. If it's not obviously fantasy, then it's just WRONG. And yes, stupid too. :)
HAHAHAHA! You are so right and have my chuckling here! :)
It drives me crazy, too! And that mongo-ginormous bag of faux potatoes freaks me a little bit.
Fantasy or not, it's just plain weird.
Obviously, the ad campaign was successful. Like so much of our media today, they are not concerned with being accurate, but would rather capture our attention. It matters not if it is a positive or negative reaction...any reaction will do.
Bottom line is that you are thinking about the product, and so they were successful....
....now excuse me whilst I add a bag of potato chips to my shopping list...heh heh heh
I actually saw this in NG and thought it was stupid as well. I never thought anyone else would notice. Glad others feel the same way. Do they think we are the stupid ones? Put a potato tree in and we wouldn't know the difference? Wow i guess i shouldn't let these things make me mad, but advertisers seem to insult me many times a day.
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